The Power of Metaphor - Part 1: Limitations

The Power of Metaphor - Part 1: Limitations

I listen to a podcast about the application of psychology to modern society called The Hidden Brain. This podcast is amazing and unless they really screw it up, I’ll be listening every week for quite a while. I bring it up because of a particular episode called “When It Comes to Politics, Family Matters” that changed the way I think about a lot of things.

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Making Ads That Don't Suck

Making Ads That Don't Suck

 There’s a fear among people who don’t actually pay for advertising online that companies like Google store personal information in order to exploit that information for monetary gain. They think that Google wants them specifically in order to target them specifically, so an advertiser can know exactly who they are and give them an advertisement that will make them buy something.

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